The Leaping Thought

Advertising winner of the week

We start this Seen and Heard with a Cadbury commercial. I watched it, thought it amusing enough and then asked myself what, if anything, it specifically had to do with chocolate. On the other hand, my kid watched it, laughed himself right off his seat and immediately afterward declared that he wanted some chocolate. A perfect example of insidious advertising at its best. Break it down to its component parts and you've got a tune that sticks in your head, two cute little kids, one of whom is subliminally dressed in a Cadbury purple jumper and finally, a virtuoso display of headache-inducing brow movements which my little boy is now trying like mad to emulate. I don't know about you but I think that the Cadbury advertising team scored a winner. Check it out.





American Sign Language Matchbooks

I have always thought that it takes special people to think outside of the box.


As it turns out, it takes someone like New York artist JK Keller to think outside of the matchbook. To see more of his wonderful projects go here.

Advertising winner of the week runner up...

If only for the sheer unmitigated chutzpah of the product. From the UK Telegraph, came the news this past December that right in time for the Christmas holidays Burger King, yes Burger King, had made an unprecedented foray into the fragrance market. Say what?

You heard it. They have a Burger King scent called (of all things) Flame. From the website:

"The Whopper sandwich is America's favourite burger, Flame by BK captures the essence of that love and gives it to you. Behold the scent of seduction with a hint of flame broiled meat."

People, behold indeed Burger King Flame - "where fire meets desire." Someone had to have inhaled too much of this cologne to come up with a phrase like that.




Making music in the Paris Subway

I only wish I had been riding with them. As far as a cappella singing goes, these guys are pretty wonderful. They call themselves Naturally 7 and you have to listen to their interesting arrangement of Phil Collin's song In the Air Tonight directly below. Great beatbox and rhythms. Don't miss the sourpuss who kept his back turned away from the group throughout the whole performance. It's the curly haired guy in the dark coat. I don't know how he managed to keep himself so removed. I'd have been like the blonde lady trying to sing along with them. What a way to cheer up a commute!




Bath Boat

Looks like a great place to relax and dream in. I want one.


Designed by Wieki Somers, it is made of Oak and Red Cedar. Only 30 numbered and signed pieces with the name of the collector who purchases them will be constructed and, you may get yours by special order at the Galerie Kreo in Paris. Price upon request. You know what that means...

The Chrono- Shredder

Designed by Susanna Hertrich, " The Chrono-Shredder is a device that reminds us of the preciousness of our lifetime. It represents the passing of time by shredding the days of the year – printed on a paper roll – at a slow constant rate. To shred one day takes 24 hours. There is no “off”-button. As the seconds pass by, the tattered remains of the past pile up under the device…"


Not in my clean house. No way Jose. And just to stir things up a little, how do you load enough paper for a lifetime on this thing? You'd constantly have to be changing the roll wouldn't you and that would disrupt the minute by minute, hour by hour of the day shredding process. I wonder if someone thought of that. As the chrono shredder has apparently still not gone into production, you could say there is still time to tweak things a little.

via ryan yeah

Distilled Wisdom

A minimalist approach to an age old question...

via fohguild